The review is being handled directly by GNM’s marketing department, which is looking to hire the first dedicated digital agency for the Soulmates brand. Last year, Soulmates was supported by a print and online advertising campaign by Forty6 Design. The ads included illustrations by Zara Picken, with quotes from people featured on the site revealing what they were looking for in a relationship. The review will not impact on GNM’s relationship with Glue Isobar, which works as the lead agency on the publisher’s digital creative business. A GNM spokeswoman said: “We are currently in the process of evaluating how we position the Guardian Soulmates brand in the digital space, and are assessing what agency support will be required to grow the Soulmates business. Stay signed in. Forgotten password? Get the very latest news and insight from Campaign with unrestricted access to campaignlive. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
The best online dating sites
Looking for a soul mate? Are you sick of looking for your mate? Is there nobody around you who are interested in you?
Rachel A Katz (m. ) discusses how modern dating apps have changed the way people meet in this week’s ‘Chips with Everything’ Guardian podcast.
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Dating is a stage of romantic relationships in humans whereby two people meet socially with the aim of each assessing the other’s suitability as a prospective partner in an intimate relationship. It is a form of courtship , consisting of social activities done by the couple, either alone or with others. The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country and over time.
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Guardian Soulmates Targeted with Raunchy Spam Following Breach
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Internet dating I feel needs a whole chapter in itself. When I was looking for love, and Guardian Soulmates were my go to websites. This was before.
With more than 6 million weekly readers, The Guardian is the third most popular newspaper globally. They have been testing with Optimizely since early to grow online readership. One property The Guardian optimizes frequently is its dating site, Soulmates. Launched in , Soulmates monetizes via paid monthly subscriptions that allow members to interact with other members. But while Kerstin found these ads performed well in terms of overall click-throughs, she noticed that the majority of these visitors were not converting into subscribers.
Based on insights gleaned from research, Kerstin hypothesized that showing more information upfront, like a wider variety of profiles and more facts about existing users, would increase subscriptions. Using Optimizely, she built several experiments to test it out. Kerstin wondered if the current landing page was confusing first time visitors. The variation landing pages still showed the profile from the ad, but also displayed a few similar profiles of the same age range and gender. The variation pages also showed a sidebar with search functionality and customer testimonials.
The original navigation bar displayed six default tabs. Kerstin pitted the original homepage carousel against one that replaced the quirky taglines with the age and location of each featured user.
Soulmates changed our lives: couples look back at the Guardian’s dating service
Background: The Guardian’s dating service has introduced plenty of lefties looking for love over the years. However, as the service started as a classified section in the paper, it risked being left behind as more and more online dating services launched. We needed to find a tone of voice for the brand that would reestablish its relevance and define its niche and unique selling point.
Launched in , Soulmates is the online dating service offered by British newspaper, The Guardian. , people have joined since and reportedly 1,
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Guardian Soulmates Is Closing – And These People Are Crushed
Suggestive aubergine or Baba Ghanoush? Asking for a friend! The Guardian Soulmates helps readers find love. Planning for Profit, conducted for us by Benchmarketing, focuses on the total campaign profit delivered by investing in newsbrands.
Travel & transport. Additional. Suggestive aubergine or Baba Ghanoush? Asking for a friend! The Guardian Soulmates helps readers find love. Date March
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